Every breakthrough begins with an idea—a spark. But turning that spark into a market-ready brand takes more than inspiration. It takes clarity, strategy, and the ability to simplify complexity without losing its brilliance.
At Sword and Spark, we specialize in helping advanced technology startups and scientific enterprises tell their stories, find their audience, and build momentum. We understand the unique challenges of navigating complex industries and turning innovation into impact.
Our mission is simple: to fight for your brand, guiding it to stand out in a crowded and sophisticated market, and launch forward with confidence. We make marketing approachable, cutting through the noise to focus on what matters most: positioning your innovation for success and creating a brand that lasts.
Led by Expertise, Fueled by Dedication
Sword and Spark was founded by Sam Derosier, a seasoned marketing strategist with a background in economic development and building marketing departments from the ground up. Sam has spent her career working alongside startups, international companies, and local community members—translating complexity into clarity, and helping brands discover their unique voice.
With over a decade of experience, Sam’s passion lies in simplifying the overwhelming world of marketing, so you can focus on what you do best: innovating, creating, and leading.
Ignite your spark
At Sword and Spark, we believe that transforming your innovation into a thriving brand requires more than creativity—it demands a thoughtful process that drives results. Here’s how we help your brand stand out, resonate, and grow:
Ignite Your Vision:
We begin by uncovering what makes your brand unique. Through in-depth discovery, we identify your core value and position your brand to shine in even the most competitive and complex markets.
Fuel the Flame:
With your vision as our foundation, we craft a strategy rooted in data and driven by purpose. From a captivating visual identity to messaging that connects with your audience, we ensure every element is built to resonate.
Grow Your Brand:
Armed with a clear plan and creative tools, we execute with precision—guiding your brand into the marketplace with confidence and setting the stage for long-term growth and success
With this process, we don’t just create brands; we create momentum. From concept to market, we’re your trusted partner every step of the way.
