Denver Startup Week is the largest free startup event in the United States. It is graciously put on by sponsors, The Downtown Denver Partnership, and volunteers to make it happen. There’s something for everyone who attends, from panel discussions, seminars, pitch competitions, and social events – the choices are simply overwhelming.

This year, Sword and Spark’s CEO Sam Derosier and Executive Assistant, Laura Sayles, were able to attend sessions all week and in turn, gained a wealth of knowledge and valuable connections. Here are their personal dos and don’ts on how to make the most of your time at Denver Startup Week.

Do bring a water bottle and snacks

While there are plenty of goodies available for most talks, do not be fooled into thinking that every venue will have the amenities – even bottles of water. That’s why it’s highly recommended to bring a water bottle to fill up throughout the day. Especially if you’re visiting from outside of Colorado (like Laura in this case) and you’re not used to the high and dry Colorado climate, it is always worth being hydrated to get through the day. As an added note, don’t forget to eat breakfast – while coffee, donuts, and other delightful pastries are generally available they also tend to run out early in the day.

Laura says, “Stay hydrated!”

Do go early to get a seat

While the attending numbers registered for a workshop are not a reliable indicator of how many people are going to an event, it’s a safe bet to get there 10 – 15 minutes early if possible. Getting to a venue too early is rarely a bad thing, if anything you can take that extra time to freshen up or network with other attendees. It was not unusual to see late attendees sitting on the floors or standing for the whole hour while listening to a session, which doesn’t sound bad but if you’re attending multiple sessions, you’ll want to eventually sit.

Sometimes when you show up early, you get views like this

Do ask questions and be an active participant

Oftentimes, you will encounter speakers from prestigious organizations who are giving FREE advice you would not receive otherwise. For example, one of the sessions we attended was hosted by lawyers about ironclad contracts and despite it only being 30 minutes, almost all attendees wanted to prolong the session and were attentively jotting down notes because the information being presented was that valuable. You’ll want to take notes at most of the talks you attend. At most talks, you can take photos or videos, but it’s best to check with each speaker beforehand. Some will even send you slide presentations afterward if you ask nicely!

Sam with her other panel participants – (left to right) Eric Marcoullier, Samantha Derosier, Carrie Thomas-Omaur, Rosina Bosco, Monica Lewin, and Lauren Wester.

Don’t attend too many classes!

It may be tempting to cram as much as possible, but we cannot stress enough NOT to do that. Between the morning classes and the networking events late at night, our days ran on average 10-12 hours. We were so exhausted at the end and while we don’t regret putting in the time for DSW, the potential for burnout was a real possibility and we don’t recommend others doing the same. Something to consider is that talks will be dispersed throughout Downtown Denver. One venue may be a 20-minute walk from the other. Seeing grown adults furiously barreling down sidewalks on electric scooters and bikes is not an uncommon (but always slightly comical) sight during Denver Startup Week. If possible, consider attending three classes plus the networking events. There is no “right way” to attend Denver Startup Week but there are ways you can optimize your time.

One of the many classes offered at DSW

Don’t be weird about business cards! Without naming names, there was a certain enthusiastic entrepreneur who made it their goal to shove their business cards into the hands of as many people as possible. Do not hand out business cards without introducing yourself. This does not do any favors for yourself or your business. This person’s card became litter across DSW events and caused confusion as to what value their company actually provided. It can feel awkward or even scary to network, but it’s important to connect with others as the face of your company and people are more receptive to you when you make an effort to connect. That being said, definitely bring your business cards/brochures and practice your elevator pitch. You never know when you’re about to meet your next dream client or customer!

This is a biodegradable business card with tomato seeds inside! Definitely one of the more unique cards we encountered.

Do bag the swag Do take advantage of deals. Thankfully Denver Startup Week has lots of great stuff, like complimentary coffee to the Capitol One Cafe, discounts from Lyft, and other promotions. A popular event during DSW is the Friday product physical showcase. You’ll want to bring a big bag for the amount of samples and products you’ll snag, and we’re not just talking about pens or lanyards. Edible products are plentiful and delicious, and the event is just a great way to know other small business owners. Denver Startup Week is competitive with who they accept for booth applications, so you know the person you’re talking to had to go through a fair amount of hoops to get a spot on site.

Important note

When attending a class, it’s okay to leave a class early if you don’t find value in it. It may not be the talk for you and that’s fine but otherwise, lean into the learning, take the notes, and talk to the speakers.

And finally…..

Definitely consider volunteering for Denver Startup Week. As the adage goes, “Many hands make light work”. Not only will you get an awesome t-shirt, but you’ll also build important connections with other business owners who care about the Denver community. Because volunteers are easily recognized by their t-shirts, you’ll inevitably meet dozens of new people at the event.

When you volunteer, you’re guaranteed to meet inspirational speakers and industry game-changers like Jorge Hernandez – Founding Partner and CMO of Majority, the 2022 Newcomer and Breakout Agency of the Year, and #4 on Fast Company’s Most Innovative Advertising Agencies. Talk about a heavy hitter!

Did you attend Denver Startup Week? Is there any advice you’d give to future attendees?